Permanent Cosmetics & Academy

ABOUT - Kally is a National Multi Award Winning and Celebrity favourite Semi Permanent Make-up Artist and Educational Trainer. With an extensive knowledge of the industry and over 14 years of tattooing experience Kally and her team will ensure you get the best treatment possible. 

OPEN DIARY - Kally and her team are now offering treatments to new and existing clients around Hertfordshire, Bedfordshire and London

WANT TO LEARN - Kally has been teaching for a number of years in all areas of Permanent Make-up, Microblading and Medical Areola Tattoo Training.  The website for training can be found at

Classic Hairstroke Feather Brow Eyebrow Tattooing

Microblading | Nanoblading

Powder Ombre Eyebrow Tattooing

Combination Eyebrow Tattooing

Eyeliner Tattooing | Winged Eyeliner Tattooing

Lip Blush | MATTE

3D Areola Nipple Tattooing

Breast Uplift Scar Camouflauge 

About our Artists



PMU Artist and Medical Tattooist

Kally has worked in Permanent Make-up (Micropigmentation or Semi Permanent Make-up) since 2006.

Kally offers all areas of cosmetic tattooing from Microblading, Hairstrokes, Ombre Powder, Eyelash Enhancement, Eyeliner and Lip Blush.

Kally is also a Medical Tattooist and treats patients to 3D Areola Nipple Tattoo's.  

Kally is the Owner and Director of Kally Permanent Cosmetics and also Ology Academy, a training academy for all PMU and Areola Tattooing.

Kally is an Award Winning Artist, Industry Judge,  Demonstrator and International Teacher.





PMU Artist & Microblader

Sam has been working in the Permanent Make-up industry for over 2 years and in that time she has grown so much and produces beautiful PMU work.

Sam has been with us for nearly a year now and works along side Kally.

Sam works at the Hitchin clinic on a Wednesday and Thursday.

Sam has also trained with Kally in an Advanced Hairstroke Masterclass and offers these as well as Ombre Powder Eyebrows, Eyeliner, Eyelash Enhancement and Lip Tattooing. 

Sam has also trained with BrowDaddy and is very keen to progress in the industry.




PMU Artist

Jody is the newest member of our team, however has returned to Hitchin after an amazing time working in a very established PMU clinic in London. 


Jody has been in the PMU industry for over 7 years and made the decision to come back and work in Hitchin after the birth of her first baby boy.  

Jody will be working from April at our Hitchin clinic and will be available every Tuesday.  To book click our Book Online button and get in early!

Jody works with Machine Hairstroke Eyebrows, Shaded Ombre Powder Brows, Eyeliner and also Beautiful Blushed lips.

How to book

Going digital...

Since the return from COVID lockdown we have now gone all digital, with electronic forms and record keeping.  This means that all bookings must now be made online via the website. 


There are a number of reasons for this;

  • all forms are sent to clients prior to their appointment

  • a COVID form is sent to client to complete 48 hours before the appointment time

  • all details are secured on our database for the 'Track & Trace' system should a client become ill

  • an automatic deposit is taken for each slot booked

  • Once you have booked your appointment all electronic forms will be sent to you via email and they can all be completed using a smart device.

  • You will receive a reminder of your appointment by email and sms.

  • Any balance due for treatment can be paid by logging into the app.

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All bookings will require a non-refundable and non-transferable Deposit of £50 deducted from treatment cost PER visit.

Late Cancellations & No Show Appointments

We do appreciate some things are unavoidable however we do have Email, Telephone and Answer-machine should you not be able to attend your appointment. 

Please call 01462 453888 or email

Deposits are Non-Refundable and will be retained should a booking be cancelled within 48 hours. Appointments may be re-scheduled however you may have to wait for the next available slot.

All appointments are chargeable, we do not take a full up front cost for Semi Permanent Make-up this means there is a charge at each appointment. (Full Price treatments or Models)

Booking Enquiries:

Training Enquiries:

Kally Permanent Cosmetics

First Floor 28 Bridge Street, Hitchin, Hertfordshire, SG5 2DF